R.J. Reynolds Tobacco Company always urged to create a unique taste of cigarettes. The company managed to reach this goal while developing an exceptional blend, consisting of the Turkish and American tobacco sorts.
This was a mixture of East and West, two worlds and cultures were connected in one cigarette. The Eastern romantics and Western rationalism are united by one cigarette.
We will not repeat the old story how this brand appeared in the market. Just consider once why the advertising campaign motto was “Camels Are Coming”. Why did the promoters use it, how do you think? This was not an advertizing trick only. Camels symbolized the East. Alike the wind from hot Saharan deserts, bringing a smell of spicy Arabic food, Eastern fragrances, images of beautiful belly dancers. This was what had to appear in mind of smokers who lit Camel cigarettes. But they did not have to be quite strange for inhabitants of Western countries. Therefore, they included the American tobacco, which made them simultaneously familiar to the American smokers.
The estimation of Camel cigarettes was acknowledged by the way that a marvelous tobacco mix is utilized. This was the fundamental brand, which was created from the blend of Turkish and Virginian tobacco sorts. The two worlds had met and hit the market with a new, amazing taste!
The manufacturer was not satisfied with the first result. The company worked on perfection of these cigarettes. So, the cigarettes with a menthol taste appeared.
That menthol taste was both genuine and charming.
The taste of Camel Cigarettes does not have to be advertised now, these cigarettes are widely distributed. But after the first market appearance, the new varieties were presented. These are Classic, Turkish and other blends, which are directed to the tastes of all groups of smokers. Everyone can select a preference.